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hyperlocal

adjective

hy·​per·​lo·​cal ˌhī-pər-ˈlō-kəl How to pronounce hyperlocal (audio)
: limited to a very small geographical area
hyperlocal news/weather
hyperlocal marketing
Public health authorities have responded by shifting efforts away from mass vaccination sites and focusing on communities with the lowest vaccination rates. This hyperlocal approach … hinges on making the shots easy to reach … Jon Schuppe et al.

Word History

Etymology

hyper- + local entry 1

First Known Use

1921, in the meaning defined above

Time Traveler
The first known use of hyperlocal was in 1921

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