: to make (something) more appealing to affluent consumers : to make (something) more upscale
The council is renaming them the Fashion Awards, globalizing them, moving the hoopla around them to the Royal Albert Hall and otherwise upscaling them. Vanessa Friedman
"Everybody's trying to upscale men's colognes because the prestige brands have taken share from the mass brands," says cosmetics industry consultant Allan Mottus. Ronald Alsop
also: to improve the quality of (something)
… even retained a handwriting teacher to upscale her penmanship—no more tiny circles over her i's. Brad Darrach
2
: to increase the size; scope, or scale of (something)
A star is an upscaled nuclear reactor, not a bonfire. Laurence A. Marschall
As a result, an upscaling of the problem of underrepresentation to the national scale mobilizes scalar politics … Emily Skop
Adjective a new upscale shopping center is under construction on the west end of town
Recent Examples on the Web
Adjective
At Capitol Park, there's Leila, with its Middle Eastern influences and the Prime + Proper upscale steakhouse with private dining at its Cash Only Supper Club. Susan Selasky, Detroit Free Press, 14 Sep. 2022 The upscale steakhouse concept Gordon Ramsay Steak will open at the Caesars Southern Indiana casino, 11999 Casino Center Dr., Elizabeth, Indiana in late 2022.The Courier-Journal, 9 Sep. 2022 As Ross explained it, the mask ban was prompted by a crime wave in the upscale Westside neighborhood. Karen Kaplan, Los Angeles Times, 30 Aug. 2022 Take a dolphin cruise off Pier 21 Pier 21, also in the Historic Strand Seaport area, is a waterfront hot spot for Galveston restaurants, including the upscale Willie G's. Vicki Salemi, Chron, 20 Aug. 2022 The rooftop bar and pool are part of the dual-branded experience with the upscale Club Wyndham and casual luxury at Margaritaville Vacation Club. Ramsey Qubein, Forbes, 10 July 2022 Billionaire Walmart heir Rob Walton has sold a plot of land in Aspen for $30.8 million, one of the highest prices ever paid for undeveloped land in the upscale Colorado ski destination. Katherine Clarke, WSJ, 1 June 2022 In the evening, the hotel’s upscale Valle Restaurant combines a deep selection of wines from Baja’s up-and-coming Valle de Guadalupe region with a modern Mexican tasting menu from Roberto Alcocer, chef at Baja’s Malva. Pat Saperstein, Variety, 27 May 2022 Guests can dine at the upscale CanoeHouse (above) or grab a sandwich or spam musubi at the market. Olivia Hosken, Town & Country, 16 May 2022 See More