fawn implies seeking favor by servile flattery or exaggerated attention.
waiters fawning over a celebrity
toady suggests the attempt to ingratiate oneself by an abjectly menial or subservient attitude.
toadying to his boss
truckle implies the subordination of oneself and one's desires or judgment to those of a superior.
truckling to a powerful lobbyist
cringe suggests a bowing or shrinking in fear or servility.
a cringing sycophant
cower suggests a display of abject fear in the company of threatening or domineering people.
cowering before a bully
Example Sentences
Verb Many English teachers cringe when their students use the word “ain't.” I always cringe when I hear that song. Just the thought of eating broccoli makes me cringe. The dog cringed at the noise.
Recent Examples on the Web
Verb
His supporters may find his candor refreshing; his critics see a man comfortable making others cringe. Ronald J. Hansen, The Arizona Republic, 4 Aug. 2022 Diplomats here still cringe at the 2010 dust-up in which the vice president nearly cut his trip short after the Israeli government announced an expansion of settlement construction soon after Air Force Two landed. Tyler Pager, Washington Post, 13 July 2022 The audience, aligned with the city schlemiel, is invited to cringe in sympathy. Natalia Winkelman, BostonGlobe.com, 7 July 2022 That’s not a bad thing in our opinion, though Honda reps would undoubtedly cringe at the suggestion. Karl Brauer, Forbes, 12 July 2022 The show’s producers, Garden State Fireworks, experienced a computer glitch that caused 7,000 fireworks to go off in roughly 30 seconds, alarming spectators and generating news coverage that made city officials cringe. Gary Robbins, San Diego Union-Tribune, 2 July 2022 There are bits that might make some viewers cringe, like Macdonald's use of the R-word before launching into an uncomfortable bit about people with Down syndrome. Erin Jensen, USA TODAY, 30 May 2022 And not just because of the way Heard was pilloried and mocked in a fashion that would make Jay Leno cringe. Meredith Blake, Los Angeles Times, 3 June 2022 Some will sing along... others (like me) will cringe. Alexandra Meeks, CNN, 11 May 2022
Noun
The film has spawned a slew of sequels, some successful, some cringe-worthy. Amy Mackelden, Harper's BAZAAR, 25 Aug. 2022 EJ Dickson and Brittany Spanos will explore what the vast corners of the rapidly growing app, from the serious to the cringe.Rolling Stone, 22 Sep. 2021 But just breathe through the cringe and take comfort in knowing that sometimes, celebrities really are just like us — really awkward.Washington Post, 24 Apr. 2021 Come for the cringe humor and comic culture, stay for Matthew Maher's delightfully unhinged performance as the kid's manic, oddball mentor. Brian Truitt, USA TODAY, 26 Aug. 2022 Was that cringe moment of Tanya leaving the sunglasses behind in the script? Robert Abele, Los Angeles Times, 15 Aug. 2022 The Internet notoriously sees cringe as currency — with users dredging up the most embarrassing videos from the bowels of TikTok as a way to accrue likes via second-hand shame. Brenna Ehrlich, Rolling Stone, 5 Aug. 2022 Pavement pocks and gravel washboards that would cause the sports-sedan driver to cringe are taken smoothly in stride by the SUS's tall tire sidewalls and long-travel suspension. Frank Markus, Car and Driver, 15 July 2022 It is fatally hobbled by a super heroic lead who has become cringe-inducingly incompetent since his last adventures. Scott Mendelson, Forbes, 5 July 2022 See More
Word History
Etymology
Verb and Noun
Middle English crengen; akin to Old English cringan to yield, Middle High German krank weak