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merchandising
2 ENTRIES FOUND:
Learner's definition of MERCHANDISING
[noncount]
1
: the activity of trying to sell goods or services by advertising them or displaying them attractively推销；展销
- She is the company's director of merchandising.她是公司展销部主任。
2
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money（由电视、电影、运动队等所产生的）附带产品
- The film made a lot of money thanks to strong merchandising.大量附带产品的销售使这部电影赚足了钱。
- Most of the movie's earnings came from merchandising and not ticket sales.这部电影的大部分收入不是靠票房而是靠附带产品的销售。
merchandising
noun
mer·chan·dis·ing ˈmər-chən-ˌdī-ziŋ 
variants or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Example Sentences
She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web Executive Chairman Rick Dreiling, who joined in March, has already brought on a new supply-chain chief, a new merchandising head for Family Dollar and a new chief financial officer. 
Jinjoo Lee, WSJ, 25 Aug. 2022 The RealReal, an online consignment platform, saw a 50 percent jump in the first half of this year in the reselling of items bought on the site by Gen Z customers, according to Sasha Skoda, senior director of women’s merchandising at the company. BostonGlobe.com, 24 Aug. 2022 The initial contract also gave the label a 30 percent chunk of her touring and merchandising profits. Nancy Dillon, Rolling Stone, 22 Aug. 2022 The deal gives Embracer control over multiple rights—including movie, television, video game, and merchandising—tied to the J.R.R. Tolkien fantasy series. Jacob Carpenter, Fortune, 18 Aug. 2022 The result is outsiders now own 25% of Barcelona’s future TV rights as well as half of its future merchandising revenue and Barca Studios content arm. Zak Garner-purkis, Forbes, 17 Aug. 2022 Prior to joining Good Housekeeping, Lexie worked in product development and merchandising within the textiles industry and earned a degree in Fiber Science and Apparel Design from Cornell University. Lexie Sachs, Good Housekeeping, 12 Aug. 2022 The appeal of virtual concerts is in convenience and merchandising. Jonathan Lee, Washington Post, 28 July 2022 In 2012, Disney bought the merchandising rights to Spider-Man, but control over the character and how he was portrayed in the films remained with Sony. Anna Kaufman, USA TODAY, 28 July 2022 See More
Jinjoo Lee, WSJ, 25 Aug. 2022 The RealReal, an online consignment platform, saw a 50 percent jump in the first half of this year in the reselling of items bought on the site by Gen Z customers, according to Sasha Skoda, senior director of women’s merchandising at the company. BostonGlobe.com, 24 Aug. 2022 The initial contract also gave the label a 30 percent chunk of her touring and merchandising profits. Nancy Dillon, Rolling Stone, 22 Aug. 2022 The deal gives Embracer control over multiple rights—including movie, television, video game, and merchandising—tied to the J.R.R. Tolkien fantasy series. Jacob Carpenter, Fortune, 18 Aug. 2022 The result is outsiders now own 25% of Barcelona’s future TV rights as well as half of its future merchandising revenue and Barca Studios content arm. Zak Garner-purkis, Forbes, 17 Aug. 2022 Prior to joining Good Housekeeping, Lexie worked in product development and merchandising within the textiles industry and earned a degree in Fiber Science and Apparel Design from Cornell University. Lexie Sachs, Good Housekeeping, 12 Aug. 2022 The appeal of virtual concerts is in convenience and merchandising. Jonathan Lee, Washington Post, 28 July 2022 In 2012, Disney bought the merchandising rights to Spider-Man, but control over the character and how he was portrayed in the films remained with Sony. Anna Kaufman, USA TODAY, 28 July 2022 See More Word History
First Known Use
1917, in the meaning defined above
Time Traveler
The first known use of merchandising was in 1917 👨🏻🏫 Mr. Ng 韋氏詞典 📚 – mw.mister5️⃣.net
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