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overdiscount

verb

over·​dis·​count ˌō-vər-ˈdi-ˌskau̇nt How to pronounce overdiscount (audio)
-di-ˈskau̇nt
overdiscounted; overdiscounting
1
transitive + intransitive : to discount (something) too much : to reduce (something) too much in price or value
The retailer is overdiscounting its merchandise/prices.
… lack of knowledge caused the general marketplace to overdiscount its nonperformers … Sanford Rose
… market participants may overdiscount for the effects of uncertainty … Edmund L. Jenkins
2
transitive : to give too little weight or consideration to (something)
… we overdiscount the power of social media over our lives. Brady Dale
Both are examples of the human tendency to overdiscount future events. In both impatience and procrastination, we overweight the immediate. Frank Partnoy
As Professor [Samuel] Issacharoff notes, lawyers "may tend to overdiscount the likelihood of eventual punishment, thus undermining the deterrent function of the prescribed penalty." Michelle M. Kwon

Word History

First Known Use

1900, in the meaning defined at sense 2

Time Traveler
The first known use of overdiscount was in 1900

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