There is considerable confusion about whether ensure and insure are distinct words, variants of the same word, or some combination of the two. They are in fact different words, but with sufficient overlap in meaning and form as to create uncertainty as to which should be used when. We define ensure as “to make sure, certain, or safe” and one sense of insure, “to make certain especially by taking necessary measures and precautions,” is quite similar. But insure has the additional meaning “to provide or obtain insurance on or for,” which is not shared by ensure. Some usage guides recommend using insure in financial contexts (as in “she insured her book collection for a million dollars”) and ensure in the general sense “to make certain” (as in “she ensured that the book collection was packed well”).
ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee
the government has ensured the safety of the refugees
, while insure sometimes stresses the taking of necessary measures beforehand
careful planning should insure the success of the party
, and assure distinctively implies the removal of doubt and suspense from a person's mind.
I assure you that no harm will be done
secure implies action taken to guard against attack or loss.
sent reinforcements to secure their position
Example Sentences
He found the language not obscene … but did find it intentionally disruptive, and held that school officials had the right to insure that a high-school assembly proceed in an orderly manner, without hoots and howls and all that snickering. William Safire, New York Times Magazine, 24 Aug. 1986… his sudden fame probably insured a backlash. Calvin Tomkins, New Yorker, 6 Dec. 1982The fact that by supplying his uncle with an amusing mistress he would insure against any awkward second marriage was merely a fortunate coincidence. Mollie Hardwick, Emma, Lady Hamilton, 1969 We insured our house against fire and flood damage. I found a company that will insure my car for less than I've been paying. This policy will insure your car against theft. She had difficulty finding a company that would insure her. They take great care to insure the safety and security of their home. We hope that careful planning will insure success. See More
Recent Examples on the WebThe same goes for older pets, and pet parents who can pay tens of thousands out of pocket and can afford to self-insure. Rachel King, Fortune, 4 Sep. 2022 The countries make up just over 30% of the world economy, according to the International Monetary Fund, and insure over 90% of global shipping traffic, according to Bruegel, a think tank. Andrew Duehren, WSJ, 31 Aug. 2022 Most sportsbooks that offer a risk-free bet will insure a player’s first wager up to $500 or $1,000. Xl Media, cleveland, 11 Aug. 2022 Kylie’s Hulu contract will insure her physical appearance for at least one group event per season, though negotiations are still under way to determine whether or not she will be required to speak. Tom Smyth, The New Yorker, 13 Apr. 2022 In a proper insurance arrangement, people self-insure for small expenses. John C. Goodman, Forbes, 8 Aug. 2022 Exclusivity agreements for performers provide the certainty necessary for producers to finance, insure, plan for and complete major feature film, television and streaming projects, particularly those involving long-term story arcs. Charles Rivkin, Variety, 1 Aug. 2022 One thing that still has customers guessing is how people will insure the vehicle since insurance for flying cars hasn’t been created. Dana Givens, Robb Report, 29 July 2022 Put your garbage out the night before your regular pickup day to insure collection during the early shifts.oregonlive, 27 July 2022 See More
Word History
Etymology
Middle English, to assure, probably alteration of assuren