Recent Examples on the WebTo help understand how impactful an increase in consumer demand can be on supply chains, consider the bullwhip effect. Michelle Cheng, Quartz, 7 Sep. 2022 There are a couple of good card games, a fight between two men each brandishing a bullwhip (one is Sgt. Owen Gleiberman, Variety, 6 Sep. 2022 And the shocks reverberated further throughout the supply chains creating a bullwhip effect.Forbes, 7 Dec. 2021 Chipmakers fear the bullwhip effect Manufacturers do have some reason to fear committing to new factories. Nicolás Rivero, Quartz, 29 Oct. 2021 Neglect of pipeline inventory, or increased ordering to make up for the pipeline lag, is one of the major causes of the bullwhip effect in supply chains. Willy Shih, Forbes, 21 June 2021 Ramping up manufacturing to meet transitory demand creates the bullwhip effect. Tom Goldsby, WSJ, 14 June 2021 The food sector is seeing a version of what supply-chain experts call the bullwhip effect, where companies that have pulled back their operations seek to rapidly scale up on signs of improving demand, leaving suppliers scrambling to keep up. Jennifer Smith, WSJ, 21 May 2021 At that point, small shifts in consumer demand can once again create big shocks to the supply chain thanks to the bullwhip effect. Nicolás Rivero, Quartz, 5 May 2021 See More