Mawkish really opens up a can of worms—or maggots, as it were: the word wriggled out from Middle English mawke, meaning “maggot.” Its earliest sense, used in the late 17th century but now obsolete, was synonymous with squeamish (understandable!) but not long after that mawkish was used to describe an unpleasant, nauseating, often sickeningly sweet flavor. It’s no surprise that a figurative sense of mawkish, used to describe things that are full of “sickly sweet” sentimentality, arose almost concurrently, one of several food texture- and taste-related words favored by critics to show disdain for art they deem overly emotive, including gooey, saccharine, mushy, and schmaltzy.
Recent Examples on the WebGoodness is difficult to depict without becoming mawkish, but Mr. Gurnah does it superbly. Sam Sacks, WSJ, 26 Aug. 2022 And the inevitable reaffirmation of the family’s bonds, strengthened by the spirit of the girls’ mother, is touching without being too mawkish. David Rooney, The Hollywood Reporter, 18 Aug. 2022 Sin City trash whiplashes with mawkish cute-kid sensitivity. Darren Franich, EW.com, 3 Jan. 2022 But the show made the relationship between Deborah and Ava spiky and unpredictable, touching without ever being mawkish, and revealing about the ways both women had to adapt to a show business world that judges females harshly.oregonlive, 23 Dec. 2021 This may sound mawkish—but how much of our inner life is first learned through music?The New Yorker, 6 Dec. 2021 Even when the season slows down a bit, Sudeikis’ vulnerability is touching, without ever being mawkish.oregonlive, 20 July 2021 In most hands, this business of the mother-figure who sacrifices all for a child would be mawkish. Rumaan Alam, The New Republic, 12 Apr. 2021 And so much of what concerned me as important in the earlier pages of my diary now seems mawkish, trivial or beneath notice. Paul Theroux, New York Times, 30 Mar. 2020 See More
Word History
Etymology
Middle English mawke maggot, probably from Old Norse mathkr — more at maggot