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IELTS BNC: 3387 COCA: 2570

brand
1 brand /ˈbrænd/ noun
plural brands
1 brand
/ˈbrænd/
noun
plural brands
Learner's definition of BRAND
[count]
1 
: a category of products that are all made by a particular company and all have a particular name品牌
— often + of
◊ Brand loyalty is the tendency of a person to continue to buy a particular brand of something.品牌忠诚度
 — see also store brand
2 
: a particular kind or type of something类型
3 
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal（牲畜身上标明所属的）烙印
2 brand /ˈbrænd/ verb
brands; branded; branding
2 brand
/ˈbrænd/
verb
brands; branded; branding
Learner's definition of BRAND
[+ object]
1 
: to put a mark on the skin of (an animal) to show who owns it（给牲畜）做记号，打烙印
2 
: to describe or identify (someone or something) with a word that expresses strong criticism给…冠以恶名；谴责
— usually used as (be) branded通常用作(be) branded
IELTS BNC: 3387 COCA: 2570

brand

1 of 2

noun

ˈbrand How to pronounce brand (audio)
1
a
: a charred piece of wood
b
: firebrand sense 1
c
: something (such as lightning) that resembles a firebrand
2
: sword
3
a(1)
: a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2)
: a printed mark made for similar purposes : trademark
b(1)
: a mark put on criminals with a hot iron
(2)
: a mark of disgrace : stigma
the brand of poverty
4
a
: a class of goods identified by name as the product of a single firm or manufacturer : make
b
: a characteristic or distinctive kind
a lively brand of theater
c
: brand name sense 2
d
: a public image, reputation, or identity conceived of as something to be marketed or promoted
Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood … Elizabeth McNeil et al.
The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter … Daniel Lyons
5
: a tool used to produce a brand

brand

2 of 2

verb

branded; branding; brands

transitive verb

1
: to mark with a brand
2
: to mark with disapproval : stigmatize
he was branded a coward
3
: to impress indelibly
brand the lesson on his mind
brander noun

Synonyms

Noun

Verb

Example Sentences

Noun What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater Verb They no longer brand their cattle. The exact words my father spoke on my graduation day are branded in my memory. See More
Recent Examples on the Web
Noun
The brand, which specializes in chic minimalist ready-to-wear, was born in 2011 behind the designer Nellie Partow. Laura Jackson, Vogue, 8 Sep. 2022 This brand delivered on both and is regularly spotted on trendsetting celebs. Staff Author Published, Peoplemag, 7 Sep. 2022 The launch of Gigi Hadid’s knitwear brand, Guest in Residence, was light on pullovers, heavy on partywear. Alice Newbold, Glamour, 7 Sep. 2022 But this brand of conservative politics—while garnering substantial support, especially from midsize-business owners and prosperous suburbanites, as well as southerners—failed to gain enough traction to win national elections in the ’50s and ’60s. Kim Phillips-fein, The Atlantic, 6 Sep. 2022 The label introduced a new, experimental sub-brand called Corneliani Circle for the fall/winter 2020 season, just before the pandemic struck. Aleks Cvetkovic, Robb Report, 4 Sep. 2022 Celebrity interest in tequila has skyrocketed since the 2017 sale of Casamigos tequila, a brand co-founded by George Clooney, for a deal valued at as much as $1 billion to international spirts company Diageo. Mike Snider, USA TODAY, 3 Sep. 2022 Their adventures in the series will be brand new – something that might turn off diehard Tolkienites but excite those curious to explore new corners of his wide, wondrous world. Scottie Andrew, CNN, 2 Sep. 2022 Her appointment came after years of turmoil at the brand, which faced a 2019 lawsuit alleging discrimination for its women-only ethos. Ella Ceron, BostonGlobe.com, 31 Aug. 2022
Verb
Liberals will try to brand this position as bigotry. Harold Maass, The Week, 26 June 2022 Public safety has become a central theme for Republicans, who are trying to brand Democrats as failures in addressing that issue in the upcoming election. Jeremy Gorner, chicagotribune.com, 2 Jan. 2022 Sponsorship will co-brand your business with that event and, in most cases, improve your business's reputation. Steve Strauss, USA TODAY, 4 Aug. 2022 By permitting automakers the latitude to brand their alerts, the N.H.T.S.A. rules have created a new design form: acoustic automobile styling. John Seabrook, The New Yorker, 1 Aug. 2022 Post comments, articles and videos that can brand you as a thought leader in your sector. Jack Kelly, Forbes, 15 June 2022 This seems to be a new marketing scheme -- whine about being canceled, turn yourself into a victim and re-brand yourself as a champion for freedom. Clay Cane, CNN, 11 Oct. 2021 In response, Pistorius complained that his opponent’s blades were unfairly long, prompting some critics to brand him a sore loser. Fox News, 8 July 2022 During a half-dozen pre-flight briefings, the astronauts and officials with Axiom have struggled on how to brand their experience. Eric Berger, Ars Technica, 8 Apr. 2022 See More

Word History

Etymology

Noun

Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

First Known Use

Noun

before the 12th century, in the meaning defined at sense 1a

Verb

15th century, in the meaning defined at sense 1

Time Traveler
The first known use of brand was before the 12th century

Phrases Containing brand

See More
IELTS BNC: 3387 COCA: 2570
brand

noun¹

 1type of product made by a particular manufacturer品牌ADJECTIVE | BRAND + NOUN | PREPOSITION ADJECTIVE➤leading, major, premium, principal, top主要品牌；頂級品牌◇the world's leading brand of vodka世界上首屈一指的伏特加品牌➤famous, favourite/favorite, name, popular, well-known著名品牌；最喜愛的品牌；名牌；大眾喜愛的品牌；知名品牌➤new新品牌➤generic無註冊商標的品牌▸➤own, store (NAmE) 自有／商店品牌◇Supermarkets make a lot of profit on their own brands.超市通過自有品牌商品賺了不少錢。◇You pay less for the store brand.商店自有品牌的東西比較便宜。◇own-brand / store-brand products自有品牌／商店品牌的產品BRAND + NOUN➤identity, image, name, value品牌特徵／形象／名稱／價值◇The company owes its success to brand image.這家公司將成功歸於品牌形象。◇The company's core brand value is consistency in quality and service.這家公司的核心品牌價值在於始終如一的質量和服務。➤awareness品牌意識▸➤leader領導品牌▸➤loyalty品牌忠誠（度）➤manager品牌產品經理PREPOSITION➤brand of⋯的品牌◇a well-known brand of toothpaste一個著名的牙膏品牌
brand

noun²

 2particular type of sth種類ADJECTIVE➤particular, peculiar, special, unique特定的／奇特的／專門的／獨特的種類◇His designs have a unique brand of stylishness.他的設計有一種獨特的時尚感。➤brand of一類⋯◇his particular brand of comedy他特有的幽默

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