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IELTS BNC: 1872 COCA: 2292

marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ How to pronounce marketing (audio)
1
a
: the act or process of selling or purchasing in a market
did most of her marketing in local stores
b
: the process or technique of promoting, selling, and distributing a product or service
New automobiles are the subject of intense marketing.
2
: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer
The company will increase its budget for marketing.

Example Sentences

The company will increase its budget for marketing. She has a job in marketing. She runs the company's marketing department.
Recent Examples on the Web The main complaint was that the card had extremely high fees according to the official website, and was preying on young teenagers as the marketing clearly skewed towards that age range. Abby Dupes, Seventeen, 7 Sep. 2022 The electronic cigarette maker agreed to the payment to settle the two-year investigation by 33 states into the marketing of its high-nicotine vaping products, which have long been blamed for sparking a national surge in teen vaping. Elvia Limón, Los Angeles Times, 7 Sep. 2022 This settlement would prohibit Juul Labs, which makes up 40% of the e-cigarette market, from marketing to young people and falsely representing the amount of nicotine in its products. Alexandra Schonfeld, Peoplemag, 6 Sep. 2022 While Juul's early marketing focused on young, urban consumers, the company has since shifted to pitching its product as an alternative nicotine source for older smokers. Matthew Perrone And Dave Collins, USA TODAY, 6 Sep. 2022 While Juul’s early marketing focused on young, urban professionals, the company has since shifted to pitching its product as an alternative nicotine source for older smokers. Matthew Perrone And Dave Collins, Chicago Tribune, 6 Sep. 2022 While Juul's early marketing focused on young, urban consumers, the company has since shifted to pitching its product as an alternative nicotine source for older smokers. CBS News, 6 Sep. 2022 The settlement requires Juul to refrain from marketing to youths in a number of ways, including advertising in public transit or on billboards, paying influencers, or depicting anyone under 35 in advertisements. Lateshia Beachum, Washington Post, 6 Sep. 2022 While Juul’s early marketing focused on young, urban professionals, the company has since shifted to pitching its product as an alternative nicotine source for older smokers. Matthew Perrone, Fortune, 6 Sep. 2022 See More

Word History

First Known Use

1561, in the meaning defined at sense 1a

Time Traveler
The first known use of marketing was in 1561

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