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direct mail

noun

: printed matter (such as circulars) prepared for soliciting business or contributions and mailed directly to individuals

Example Sentences

Recent Examples on the Web Giving comes from the engagement with the charity, so all email and direct mail need to be personalized and allow for engagement. Expert Panel®, Forbes, 18 Aug. 2022 The company’s totals don’t include some other forms of political communication, such as direct mail and telephone calls. John Mccormick, WSJ, 10 Aug. 2022 Almost all the money spent by Truth in Politics -- $108,116 out of $117,198 -- went to television or direct mail advertisements, records show. Doug Thompson, Arkansas Online, 10 July 2022 The group, in the past couple of months, alson has gone up with billboards and sent direct mail taking aim at Cheney – a vocal anti-Trump Republican – and supporting Hageman. Paul Steinhauser, Fox News, 26 July 2022 Our direct mail shouldn’t have indicated that rating was an ‘endorsement,’ and subsequent communications will describe his ‘AQ rating’ from the NRA. Molly Beck, Journal Sentinel, 18 July 2022 Moore was the only other Democrat who spent anything on direct mail, about $20,000. Sam Janesch, Baltimore Sun, 10 July 2022 To give one example, McGrath’s advisers were skeptical about the impact of direct mail—figuring that in lots of households campaign literature went straight into the trash. Michael Sokolove, The New Republic, 14 Feb. 2022 The number of individual First-Class letters doesn’t count most of the other mail jamming your mailbox, such as bank statements and other direct mail from businesses. Chris Isidore, CNN, 14 July 2022 See More

Word History

First Known Use

circa 1923, in the meaning defined above

Time Traveler
The first known use of direct mail was circa 1923

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