sociology: relating to the dynamic balance of a population especially with regard to density (see densitysense 2c) and capacity for expansion or decline
Demographic analysis, the statistical description of human populations, is a tool used by government agencies, political parties, and manufacturers of consumer goods. Polls conducted on every topic imaginable, from age to toothpaste preference, give the government and corporations an idea of who the public is and what it needs and wants. The government's census, which is conducted every ten years, is the largest demographic survey of all. Today demographic is also being used as a noun; so, for example, TV advertisers are constantly worrying about how to appeal to "the 18-to-24-year-old demographic".
Example Sentences
Noun The town's demographics suggest that the restaurant will do well there. The newspaper will be making some changes in order to adapt to the region's shifting demographics. The demographics of the disease are changing, and we are seeing much younger people being affected by it. Adjective The demographic information shows that the population increased but the average income went down.
Recent Examples on the Web
Noun
The number of businesses owned by Black women jumped 50% from 2014 to 2019, representing the highest growth rate of any other demographic. Jasmine Browley, Essence, 26 Aug. 2022 Right now, there is a surging demand for gaming services in developing countries driven by rising internet usage, high population rates and a younger demographic of gamers. David Xie, Forbes, 17 Aug. 2022 Not surprisingly, Marler has said that most of his clients are women between the ages of 25 and 45, a core demographic. Beth Kowitt, Fortune, 16 Aug. 2022 Traditionally, the average age of poll workers is 61 or older, a demographic that is also more at risk from COVID and has, often, become warier of exposure, according to the U.S. Election Assistance Committee (EAC).ABC News, 12 Aug. 2022 Opened in 2021, Wink Hotel Saigon targets a young, local Vietnamese demographic for whom authenticity is everything. Chris Dwyer, CNN, 10 Aug. 2022 The warmth of these shows has also brought in a new demographic: children. Whitney Friedlander, Variety, 8 Aug. 2022 Less than 30% of people age 50 and older—a demographic at higher risk of serious Covid-19 outcomes—have gotten a second booster dose, according to the CDC. Stephanie Armour, WSJ, 29 July 2022 One is a woman who worked her way through high school and college and is of Hispanic descent – a growing demographic within the Republican Party that the GOP plans to leverage.Fox News, 28 July 2022
Adjective
Sanchez and Recendez — both children of Latino immigrants — provide a ray of hope for a demographic some say has disproportionately borne the brunt of interruptions on the path to a college degree during the COVID-19 pandemic. Karen Ann Cullotta, Chicago Tribune, 9 Sep. 2022 The worker shortage isn't just a temporary problem, but rather the result of several long-term demographic and labor market trends converging with the pandemic. Gad Levanon For Cnn Business Perspectives, CNN, 8 Sep. 2022 The follow-up demographic survey of thousands of homeless people found that fewer people were living in each one. Ruben Vives, Los Angeles Times, 8 Sep. 2022 The report showed declines in scores across most student groups, including geographic location, demographic and urban/rural setting.Fox News, 5 Sep. 2022 Chinese officials acknowledge the demographic challenges, predicting the population will start dropping during the period covering the current five-year plan, which ends in 2025. Liyan Qi, WSJ, 4 Sep. 2022 But then the worst public health crisis in a century turned a demographic blip into a mass defection.oregonlive, 3 Sep. 2022 The Milwaukee County Medical Examiner's Office confirmed the report by issuing demographic reports late Friday night, regarding the deaths. Drake Bentley, Journal Sentinel, 3 Sep. 2022 In the report, there’s a full map of racial and demographic breakdown. Deidre Montague, Hartford Courant, 2 Sep. 2022 See More