: a consistently profitable business, property, or product whose profits are used to finance a company's investments in other areas
2
: one regarded or exploited as a reliable source of money
a singer deemed a cash cow for the record label
Example Sentences
The football team was a cash cow for the university. The movie studio saw the actress as a cash cow.
Recent Examples on the WebRepositioning Runway in this way is key: When the magazine was a cash cow, virulent ambition and constant overworking seemed like means-to-an-end methods for success.Los Angeles Times, 15 Aug. 2022 The gambling and sports betting sector is a cash cow, and there are plenty of major companies generating huge revenue in the space. Q.ai - Powering A Personal Wealth Movement, Forbes, 4 Aug. 2022 For the last five years, Outdoor Retailer has been a veritable cash cow for Colorado. Andrew Weaver, Outside Online, 20 Jan. 2022 The show, which is made by ITV and Lifted Entertainment (part of ITV Studios) is a cash cow for the broadcaster, with the highly coveted 16-34 year old demographic tuning in nightly on ITV2 for the eighth season (pictured above) this year. K.j. Yossman, Variety, 23 June 2022 These moments, which try to connect Elvis with the politics of his era, are really episodes in his relationship with Colonel Parker, who wants to keep his cash cow away from controversy.New York Times, 23 June 2022 In both years, leather goods and saddlery were its cash cow and grew a dynamic 48% from 2019. Pamela N. Danziger, Forbes, 25 Apr. 2022 The Mexican cash cow was there to promote his next fight — the too-long-in-the-making third clash with Gennadiy Golovkin — and brought his talking points.Los Angeles Times, 25 June 2022 Airports are already a massive cash cow for federal law enforcement, a trend that can only worsen after Michigan loosened its safeguards. Nick Sibilla, Forbes, 17 June 2022 See More