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lure

1 of 2

noun

ˈlu̇r How to pronounce lure (audio)
1
: an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2
a
: an inducement to pleasure or gain : enticement
the lure of adventure
the lure of her beauty
b
: appeal, attraction
may succumb to the lure of candy, sodas and other sweets Cheryl Jennings-Sauer
3
: a decoy for attracting animals to capture: such as
a
: artificial bait used for catching fish
b
: an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

2 of 2

verb

lured; luring

transitive verb

1
: to recall or exercise (a hawk) by means of a lure
2
: to draw with a hint of pleasure or gain : attract actively and strongly

Synonyms

Noun

Verb

Choose the Right Synonym for lure

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course.

lure implies a drawing into danger, evil, or difficulty through attracting and deceiving.

lured naive investors with get-rich-quick schemes

entice suggests drawing by artful or adroit means.

advertising designed to entice new customers

inveigle implies enticing by cajoling or flattering.

fund-raisers inveigling wealthy alumni

decoy implies a luring into entrapment by artifice.

attempting to decoy the enemy into an ambush

tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment.

tempted by the offer of money

seduce implies a leading astray by persuasion or false promises.

seduced by assurances of assistance

Example Sentences

Noun the promise of easy money is always the lure for some people to play the lottery the fish simply didn't seem to like the lure I was using, so I didn't catch a thing Verb They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store. See More
Recent Examples on the Web
Noun
Cricket broadcasts are a major lure for India’s sizable population of potential streaming subscribers, and entertainment streaming companies like Disney are under pressure to add customers beyond the U.S. as growth has slowed domestically. Jennifer Hiller, WSJ, 27 Aug. 2022 In retrospect, the adults knew sooner or later, the odds would even out, and my red and white Daredevle lure would get bit. Steve Meyer, Anchorage Daily News, 21 Aug. 2022 But tasty toothpaste isn’t a sufficient lure for all. Katherine J. Wu, The Atlantic, 23 Aug. 2022 Inequality has long been the lure for strivers, including arguably the Canadian immigrant in Carter. John Tamny, Forbes, 18 May 2022 The Port of Savannah was a significant lure, said Don Young, the chief executive officer. Greg Bluestein, ajc, 15 Apr. 2022 Cricket broadcasts are a major lure for India’s sizable population of potential streaming subscribers. Benjamin Mullin, WSJ, 8 Feb. 2022 The ability to grab a Taco Bell while charging your car may be a lure for many Americans. Chris Stokel-walker, Wired, 21 Jan. 2022 For some chains, the celebs are a powerful lure that can entice customers to download restaurant apps or join loyalty programs to get meals, discounts or even free food. New York Times, 8 Dec. 2021
Verb
Perhaps more people are searching for remote-friendly jobs as employers get serious about trying to lure—or straight-out order—workers back to the office. Sarah Todd, Quartz, 23 Aug. 2022 Bruins coaches were trying to lure recruits by telling them Norton would join the UCLA staff if defensive coordinator DeWayne Walker left for another job. Ben Bolch, Los Angeles Times, 20 Aug. 2022 In a filing on Thursday, the company alleged that the two men — Remington Chase and Kevin Robl — are still trying to lure investors, even after the scam was exposed. Gene Maddaus, Variety, 18 Aug. 2022 Across companies, the delays confused and annoyed workers, making some firms unwilling to deliver specific mandates, instead trying to lure staffers back with perks. Fortune, 17 Aug. 2022 Across companies, the delays confused and annoyed workers, making some firms unwilling to deliver specific mandates, instead trying to lure staffers back with perks. Matthew Boyle, BostonGlobe.com, 17 Aug. 2022 Many digital nomads are skilled knowledge workers who earn well beyond the €2,000-€3,500 monthly income requirements of most European digital visa programs—a big reason so many countries and towns are trying to lure them. Lucy Papachristou, WSJ, 16 Aug. 2022 Facing a fractured field on the left, analysts predicted Macron was trying to lure some right-leaning voters away from Le Pen by taking action on some of the far right's focal issues. Rim-sarah Alouane, CNN, 20 Apr. 2022 Another regulatory hurdle is that gaming companies cannot deduct promotions, which are necessary costs to lure customers to a certain app in a competitive environment. Will Yakowicz, Forbes, 11 Aug. 2022 See More

Word History

Etymology

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

First Known Use

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

Time Traveler
The first known use of lure was in the 14th century

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