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gimmick
1 ENTRIES FOUND:
plural gimmicks
plural gimmicks
Learner's definition of GIMMICK
[count] often disapproving
: a method or trick that is used to get people's attention or to sell something（为引人注意或推销而搞的）花招，把戏，噱头
- a marketing gimmick [=ploy]营销伎俩
- The proposal to cut taxes was just an election gimmick to win votes.减税提案不过是为了拉选票搞的竞选噱头。
1
a
: a mechanical device for secretly and dishonestly controlling gambling apparatus
b
: an ingenious or novel mechanical device : gadget
gimmicked; gimmicking; gimmicks
Synonyms
Example Sentences
Noun The proposal to cut taxes was just an election gimmick to win votes. that free dinner is just a sales gimmick to get you to listen to their sales pitch
Recent Examples on the Web
Steve Kolowich, Washington Post, 26 July 2022 In February, when Democratic lawmakers explored the idea, Senator Mitch McConnell of Kentucky, the Republican leader, dismissed it as a gimmick. New York Times, 20 June 2022 And having the legacy cast members join in the adventure is not just a gimmick to pull in an older audience. Frank Pallotta, CNN, 10 June 2022 Instead, the Concept Phone 2021 is currently just a great marketing gimmick that will have people talking about the company’s game-changing 160W charging speed. Chris Smith, BGR, 29 June 2021 But the running gimmick Friday was largely a sour distraction, almost robbing Kelly of the ability to defy the doubters on his own terms. Piet Levy, Journal Sentinel, 2 July 2022 For many of the country’s fashion designers, sustainability is no greenwashing gimmick. Eunica Escalante, Vogue, 22 Apr. 2022 The gimmick, of course, is that nice guys and fboys all look alike on the surface. Christie D’zurilla Staff Writer, Los Angeles Times, 12 July 2021 The gimmick of going from sitcom to drama is clever enough to intrigue viewers on its own. Olivia Truffaut-wong, refinery29.com, 21 June 2021 Los Angeles Times, 11 May 2020 See More
Noun
The Choco Taco was a mash-up that didn’t read as a gimmick. Steve Kolowich, Washington Post, 26 July 2022 In February, when Democratic lawmakers explored the idea, Senator Mitch McConnell of Kentucky, the Republican leader, dismissed it as a gimmick. New York Times, 20 June 2022 And having the legacy cast members join in the adventure is not just a gimmick to pull in an older audience. Frank Pallotta, CNN, 10 June 2022 Instead, the Concept Phone 2021 is currently just a great marketing gimmick that will have people talking about the company’s game-changing 160W charging speed. Chris Smith, BGR, 29 June 2021 But the running gimmick Friday was largely a sour distraction, almost robbing Kelly of the ability to defy the doubters on his own terms. Piet Levy, Journal Sentinel, 2 July 2022 For many of the country’s fashion designers, sustainability is no greenwashing gimmick. Eunica Escalante, Vogue, 22 Apr. 2022 The gimmick, of course, is that nice guys and fboys all look alike on the surface. Christie D’zurilla Staff Writer, Los Angeles Times, 12 July 2021 The gimmick of going from sitcom to drama is clever enough to intrigue viewers on its own. Olivia Truffaut-wong, refinery29.com, 21 June 2021 Verb
Pat Brown gimmicked the accounting system to escape raising taxes again before Republican Ronald Reagan ousted him in 1966. Los Angeles Times, 11 May 2020 See More noun
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