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mainstream

1 of 3

noun

main·​stream ˈmān-ˌstrēm How to pronounce mainstream (audio)
: a prevailing current or direction of activity or influence
mainstream adjective

mainstream

2 of 3

adjective

main·​stream
: having, reflecting, or being compatible with the prevailing attitudes and values of a society or group
mainstream media
movies that appeal to a mainstream audience
mainstream success

mainstream

3 of 3

verb

main·​stream ˈmān-ˈstrēm How to pronounce mainstream (audio)
mainstreamed; mainstreaming; mainstreams

transitive verb

1
: to place (a student, such as a disabled child) in regular school classes
2
: to incorporate in the mainstream

Example Sentences

Verb The poor should be mainstreamed into the private health-insurance system. Ideas that were once controversial have now become mainstreamed.
Recent Examples on the Web
Noun
Words like apartheid, colonialism and occupation are becoming more mainstream, and that's because more people have been willing to listen to Palestinians tell their own stories. Nadeem Muaddi, CNN, 10 Sep. 2022 Dilemmas such as Lizzo’s and Beyoncé’s reveal the conflicts that have arisen as AAVE becomes more mainstream in pop culture, particularly through song lyrics and social media posts. Samantha Chery, Washington Post, 17 Aug. 2022 Ultimately, Russo writes, the movement to normalize plus-sizes in fashion has succeeded because of the community working together, particularly the Black women who fought for size-inclusivity before the concept became mainstream. Hannah Yasharoff, USA TODAY, 16 Aug. 2022 But WorkSmart’s creators had adopted an idea that was going mainstream. New York Times, 14 Aug. 2022 However, as electric vehicles become more mainstream, the upfront cost difference is declining and there are far more affordable options to choose from. Joey Capparella, Car and Driver, 8 Aug. 2022 But this glut of EV batteries has not yet materialized—Nissan has been making the electric Leaf since 2010—and automotive industry initiatives to recycle the lithium-ion cells bundled in EV batteries are slow to go mainstream in Europe and the U.S. Carlton Reid, Forbes, 1 Aug. 2022 Emo rap, a subgenre that grew in popularity on SoundCloud during the 2010s, was becoming mainstream. Brianna Holt, Rolling Stone, 26 July 2022 And at 10 million units sold annually, that’s hardly going mainstream. Chris Smith, BGR, 21 July 2022
Verb
The roadblocks to mainstream adoption of the cars are particularly daunting in states like West Virginia, where driver suspicion of the reliability of the technology is compounded by underinvestment in charging infrastructure. Evan Halper, Washington Post, 22 Aug. 2022 Now, a new asset class is emerging that brings these opportunities to mainstream investors. Christopher Mizer, Forbes, 2 Aug. 2022 Coe and Siegel were assessing the World Outdoor Athletics championships on the meet’s final day and discussing how to make the sport relevant to mainstream U.S. sports fans going forward. Ken Goe | For The Oregonian/oregonlive, oregonlive, 28 July 2022 By 1999, Monica Lewinsky and Sisqó had, variously, introduced the concept of the thong to mainstream America. Sophie Gilbert, The Atlantic, 26 July 2022 What can mainstream networks learn from PJ in reaching young people? Leila Cobo, Billboard, 20 July 2022 Maintaining a youthful appearance has become almost a nationwide anxiety, and injectables have gone from a Hollywood secret to mainstream seemingly overnight. Leslie Price, Harper's BAZAAR, 18 July 2022 Throughout the campaign and since the election, Márquez has used her growing prominence to mainstream her Afro-Colombian heritage. Diana Durán, Washington Post, 16 July 2022 Have those opportunities crossed over into to mainstream Hollywood? Deborah Vankinstaff Writer, Los Angeles Times, 8 July 2022 See More

Word History

First Known Use

Noun

1599, in the meaning defined above

Adjective

1955, in the meaning defined above

Verb

1974, in the meaning defined at sense 1

Time Traveler
The first known use of mainstream was in 1599

Phrases Containing mainstream

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