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IELTS BNC: 1872 COCA: 2292

marketing

marketing /ˈmɑɚkətɪŋ/ noun
marketing
/ˈmɑɚkətɪŋ/
noun
Learner's definition of MARKETING
[noncount]
: the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.营销;促销
IELTS BNC: 1872 COCA: 2292

marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ How to pronounce marketing (audio)
1
a
: the act or process of selling or purchasing in a market
did most of her marketing in local stores
b
: the process or technique of promoting, selling, and distributing a product or service
New automobiles are the subject of intense marketing.
2
: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer
The company will increase its budget for marketing.

Example Sentences

The company will increase its budget for marketing. She has a job in marketing. She runs the company's marketing department.
Recent Examples on the Web The main complaint was that the card had extremely high fees according to the official website, and was preying on young teenagers as the marketing clearly skewed towards that age range. Abby Dupes, Seventeen, 7 Sep. 2022 The electronic cigarette maker agreed to the payment to settle the two-year investigation by 33 states into the marketing of its high-nicotine vaping products, which have long been blamed for sparking a national surge in teen vaping. Elvia Limón, Los Angeles Times, 7 Sep. 2022 This settlement would prohibit Juul Labs, which makes up 40% of the e-cigarette market, from marketing to young people and falsely representing the amount of nicotine in its products. Alexandra Schonfeld, Peoplemag, 6 Sep. 2022 While Juul's early marketing focused on young, urban consumers, the company has since shifted to pitching its product as an alternative nicotine source for older smokers. Matthew Perrone And Dave Collins, USA TODAY, 6 Sep. 2022 While Juul’s early marketing focused on young, urban professionals, the company has since shifted to pitching its product as an alternative nicotine source for older smokers. Matthew Perrone And Dave Collins, Chicago Tribune, 6 Sep. 2022 While Juul's early marketing focused on young, urban consumers, the company has since shifted to pitching its product as an alternative nicotine source for older smokers. CBS News, 6 Sep. 2022 The settlement requires Juul to refrain from marketing to youths in a number of ways, including advertising in public transit or on billboards, paying influencers, or depicting anyone under 35 in advertisements. Lateshia Beachum, Washington Post, 6 Sep. 2022 While Juul’s early marketing focused on young, urban professionals, the company has since shifted to pitching its product as an alternative nicotine source for older smokers. Matthew Perrone, Fortune, 6 Sep. 2022 See More

Word History

First Known Use

1561, in the meaning defined at sense 1a

Time Traveler
The first known use of marketing was in 1561
IELTS BNC: 1872 COCA: 2292
marketing

noun

ADJECTIVE | VERB + MARKETING | MARKETING + NOUN | PREPOSITION | PHRASES ADJECTIVEclever, effective, good巧妙的/有效的/出色的營銷poor拙劣的營銷aggressive強勢的營銷online在線營銷mass大眾營銷niche利基營銷direct, one-to-one, targeted直銷;一對一銷售;定向銷售guerrilla, interactive, viral, word-of-mouth游擊/互動/病毒式/口碑營銷Users downloaded the ad and sent it on to friends, a pure form of viral marketing.用戶下載廣告發送給朋友,這是一種純粹的病毒式營銷。global, international, worldwide全球/國際/世界範圍的營銷VERB + MARKETINGdo做營銷The company has done some effective marketing of the new model.公司已為新款產品做了一些有效的營銷活動。improve改進營銷MARKETING + NOUNcampaign, exercise, strategy營銷活動;營銷策略blitz, effort, push閃電式營銷;營銷努力The film was a flop, despite a big marketing blitz.儘管對這部電影進行了鋪天蓋地的宣傳,結果還是票房慘敗。gimmick, ploy, tool營銷伎倆/計策/手段hype營銷炒作Everyone will tell you their product is best but this is just marketing hype.誰都會說自家的產品是最好的,但這不過是營銷炒作而已。director, executive, manager營銷總監/主管/經理consultant, guru, specialist營銷顧問/大師/專家agency, company, department, firm (especially BrE) 營銷代理;行銷公司;營銷部budget營銷預算We don't have a huge marketing budget and rely on word-of-mouth.我們沒有巨額營銷預算,主要依賴口碑。PREPOSITIONin marketing從事營銷工作She works in marketing.她從事營銷工作。through marketing, with marketing通過營銷We could get more sales through better marketing.我們可以通過改進營銷來提高銷售額。PHRASESsales and marketing銷售與推廣 topic at business

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