: a device (such as a word) pointing distinctly to the origin or ownership of merchandise to which it is applied and legally reserved to the exclusive use of the owner as maker or seller
2
: a distinguishing characteristic or feature firmly associated with a person or thing
Noun “Kleenex” is a registered trademark. Outspokenness has always been his trademark. Courtesy is the company's trademark.
Recent Examples on the Web
Noun
Tucci, sporting Davis’ trademark glasses, watches her from the audience. Hannah Dailey, Billboard, 15 Sep. 2022 His stoicism is also the trademark of a generation of players raised with a whole arsenal of protective gear, from elbow pads to ankle guards. Joshua Robinson, WSJ, 5 Sep. 2022 Stone, shutters and dormer windows bring colonial style to the exterior, and inside, the grand foyer showcases a Paul R. Williams trademark: the spiral staircase. Jack Flemming, Los Angeles Times, 11 Aug. 2022 The Zubaz trademark defaulted to Fred Brooks, a Zubaz investor, friend of Truax and one-time chairman of Riddell, the football helmet company. Jeff Fedotin, Forbes, 9 Aug. 2022 Such self-awareness has become a trademark of Burnham’s comedy, a winking sign to the audience to be skeptical of all performance.New York Times, 9 July 2022 Ohio State and Marc Jacobs have a class 25 trademark, which specifically pertains to clothing, footwear, or headgear. Anne Quito, Quartz, 24 June 2022 Five years later, England's Bass Brewery registered Europe's first trademark, a simple red triangle that, in comparison, feels contemporary.CNN, 21 Mar. 2022 The final case detailed Wednesday highlights another trademark of Chinese spymasters: the long game. Sebastian Rotella, ProPublica, 17 Mar. 2022
Verb
The affable restaurateur, who was usually spotted wearing embroidered western shirts, even reportedly filed to trademark the name Ranch Water. Robin Soslow, Chron, 22 Aug. 2022 McDonald’s said the company would retain its trademarks in Russia, even as squatters and speculators began filing applications to trademark names and logos that are designed to mimic the iconic American brand. Tim Carman, Washington Post, 16 May 2022 The government, in its own appeal, is making another run at the Mongols’ logo, renewing an earlier request for a narrower forfeiture order that would take away the club’s right to trademark exclusivity over the emblem.BostonGlobe.com, 5 June 2022 The government, in its own appeal, is making another run at the Mongols’ logo, renewing an earlier request for a narrower forfeiture order that would take away the club’s right to trademark exclusivity over the emblem.New York Times, 5 June 2022 The university filed an application with the US Patent and Trademark Office in 2019 after fashion designer Marc Jacobs also filed to trademark the same word, Johnson said. Amy Simonson, CNN, 23 June 2022 The tech behemoth has opposed singer-songwriters, school districts and food blogs for trying to trademark names or logos featuring an apple — and even other fruits.New York Times, 4 June 2022 The 2019 announcement that her forthcoming shapewear brand would be titled Kimono, going as far as to trademark the word for her line, despite the traditional Japanese garment existing for thousands of years before her butt-lifting biker shorts. Ana Escalante, Glamour, 23 May 2022 That’s three years before Sycamore registered to trademark the tagline, which was granted in August 2021, according to Stone. Mike Freeman, San Diego Union-Tribune, 18 May 2022 See More