: to place in or as if in a niche (see nicheentry 1)
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How do you pronounce niche? Is it \NEESH\ or \NICH\?
There is a debate about how you are supposed to pronounce niche. There are two common pronunciation variants, both of which are currently considered correct: \NEESH\ (rhymes with sheesh) and \NICH\ (rhymes with pitch). \NICH\ is the more common one and the older of the two pronunciations. It is the only pronunciation given for the word in all English dictionaries until the 20th century, when \NEESH\ was first listed as a pronunciation variant in Daniel Jones's English Pronouncing Dictionary (1917). \NEESH\ wasn’t listed as a pronunciation in our dictionaries until our 1961 Webster’s Third New International Dictionary, Unabridged, and it wasn’t entered into our smaller Merriam-Webster’s Collegiate Dictionary until 1993. Even then, it was marked in the Collegiate as a pronunciation that was in educated use but not considered acceptable until 2003.
All this is to say that the historical pronunciation has been \NICH\, and that \NEESH\ is a relative newcomer that came about likely under influence from French pronunciation conventions. At this point in time in the U.S., \NICH\ is still the more common pronunciation, but \NEESH\ is gaining ground. Our evidence suggests that in British English, \NEESH\ is now the more common pronunciation.
NounTo succeed in this new world, you have to sell yourself. You go to a brand-name college, not to imbibe the wisdom of its professors, but to make impressions and connections. You pick a niche that can bring attention to yourself and then develop your personal public relations efforts to let the world know who you are. Alan Wolfe, New York Times Book Review, 7 Jan. 2001The ivory-billed woodpecker, wan ghost of southern woodlands, may actually be flying forth from its niche in extinction. Frank Graham, Jr., Audubon, May/June 2000Creatures in the genus Rickettsia occupy a niche between bacteria and viruses. They carry much of their own cellular equipment and are vulnerable to antibiotics, but like viruses they need to invade living cells in order to grow. Wayne Biddle, A Field Guide to Germs, 1995No, a safe and humble backbencher's niche in the Senate was the inheritance of a Julius these days. Colleen McCullough, The First Man in Rome, 1990A dozen or so fey young monks in saffron robes and shaven heads wafted from quiet niche to niche begging alms and looking very flesh-bound to my jaded eyes. Arthur Miller, Timebends, 1987 I found a niche for myself after high school. She finally found her niche as a teacher. the species that fill an environmental nicheVerbThe most moving of all the museums in Russia, right now, is also the smallest and the most unlikely. Niched with no fuss whatever in what was a communal apartment high in the annex of the former Sheremetyev Palace in St. Petersburg, it is devoted to a great Russian poet, Anna Akhmatova (1889-1966). John Russell, New York Times Book Review, 1 Jan. 1995See More
Recent Examples on the Web
Noun
Teachers are tasked with finding a student’s niche and empowering it, an ability Saban said must be recognized. Nick Alvarez | Nalvarez@al.com, al, 14 Sep. 2022 Invocations to the Virgin Mary marked out the days of my childhood in bells; her feastdays gave a rhythm to the year; an eternal ideal of mortal beauty was fixed by the lineaments of her face, which gazed from every wall and niche. Clair Wills, The New York Review of Books, 7 Sep. 2022 Of course, chocolate advent calendars are always a win, but there are tons of others that are super niche and extra special. Katarina Avendano, Good Housekeeping, 26 Aug. 2022 Filling that need was Newport Aeronautical’s niche.WIRED, 19 Aug. 2022 Like everything else in my life, my voice doesn’t fall neatly in one category or niche. Aysha Imtiaz, WSJ, 12 Aug. 2022 Given its martial heritage and vintage styling, the design was until recently the preserve of military replica brands, the J. Peterman Company or niche Japanese labels like The Real McCoy’s. Eric Twardzik, Robb Report, 9 Aug. 2022 The only way to know is to experience what others are offering or selling in your industry or niche. Ashley Stahl, Forbes, 9 Aug. 2022 What was once a gimmick and niche field has burst out in the political scene – in election races, campaigning, and lobbying. Kenneth Tran, USA TODAY, 9 July 2022 See More
Word History
Etymology
Noun and Verb
French, from Middle French, from nicher to nest, from Vulgar Latin *nidicare, from Latin nidus nest — more at nest