Recent Examples on the WebIn the late 19th century, when a wave of immigrants came to the U.S. from Southern and Eastern Europe, there was a parallel effort to medicalize and demonize excessive body hair, Herzig said.NBC News, 4 Mar. 2021 Despite the problems with greater access to marijuana, a strong pro-marijuana movement has seized the opportunity to medicalize its mission and thus change public perception of the drug. Nicholas Chadi, STAT, 12 Apr. 2018