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greenwash

1 of 2

verb

green·​wash ˈgrēn-ˌwȯsh How to pronounce greenwash (audio)
-ˌwäsh
greenwashed; greenwashing; greenwashes

transitive + intransitive verb

1
transitive + intransitive : to make (something, such as a product, policy, or practice) appear to be more environmentally friendly or less environmentally damaging than it really is
… a group of climate-concerned Amazon employees wrote in a Twitter post that the company "greenwashes its emissions growth by saying the year-over-year increase is less than its sales growth. …" Greenwire
The Center for Western Priorities responded to Friday's announcement, saying [Interior Secretary Ryan] Zinke was trying to "greenwash" an abysmal public lands record. Ashton Edwards
Another group of Fortune 500 companies has joined a growing corporate movement against the Sustainable Forestry Initiative … , a controversial industry-sponsored 'eco-label' that greenwashes environmentally damaging products. PR Newswire
It is more cost-effective to strike a politically correct pose than it is to offer consumers a better product. So corporations greenwash. Dave Blount
When a company greenwashes, it deliberately deceives stakeholders about its environmental commitment. Lucia Gatti
2
transitive : to mislead (someone) by means of greenwashing
… on a national level there has been increasing concern over marketing claims being used to "greenwash," or mislead consumers regarding the actual environmental benefits of a product or the pro-environment efforts of a corporation. Wendy Toth

greenwash

2 of 2

noun

plural greenwashes
: something (such as a claim or action) that is intended to make a product, policy, activity, etc. appear to be more environmentally friendly or less environmentally damaging than it really is
… the Federal Trade Commission (FTC) has been holding hearings over the past year to define the difference between genuine environmental claims and empty greenwash. Bryan Walsh
… I decided to speak out more forcefully about the PR and Ad industry's role in spreading climate disinformation and greenwash, rather than remaining silent. Christine Arena
… they might be greenwashes—bad-faith attempts to look environmentally sound without changing anything—with lax requirements. Christianna Parr et al.
—sometimes used before another noun
greenwash advertisingClimate activist Greta Thunberg expressed concern about nations actually following through on their promises, saying the conference is "sort of turning into a greenwash campaign, a P.R. campaign," for politicians and business leaders who have no intent on real action. Stephanie Parajon

Word History

Etymology

Verb

derivative of greenwash entry 2

Noun

green entry 1 (in sense "preserving environmental quality") + wash entry 2, after whitewash entry 2

Note: Wikipedia alleges that the words greenwash and greenwashing were introduced in an essay by an American environmentalist named Jay Westerveld, but neither Wikipedia nor other online references state where the essay was published (assuming that it was published).

First Known Use

Verb

1989, in the meaning defined at sense 2

Noun

1987, in the meaning defined above

Time Traveler
The first known use of greenwash was in 1987

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