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goodwill
1 ENTRIES FOUND:
Learner's definition of GOODWILL
[noncount]
1
or good will : a kind, helpful, or friendly feeling or attitude友善；友好；善意 — often used before another noun常用于另一名词前
- She has/feels goodwill toward all her coworkers.她对所有同事都很友善。
- They allowed him to keep the extra money as a gesture of goodwill.他们让他留下多余的钱，以示友好。
- trying to promote goodwill试图促进友好关系
- people of goodwill友善的人
- a goodwill gesture友好的表示
- a goodwill ambassador on a goodwill tour/mission进行友好访问/履行友好使命的亲善大使
2
business : the amount of value that a company's good reputation adds to its overall value（提升公司价值的）信誉，商誉
- goodwill and other assets商誉及其他资产
- loss of goodwill信誉的丧失
goodwill
noun
good·will ˌgu̇d-ˈwil 
1
b(1)
: the favor or advantage that a business has acquired especially through its brands and its good reputation
(2)
: the value of projected earnings increases of a business especially as part of its purchase price
(3)
: the excess of the purchase price of a company over its book value which represents the value of goodwill as an intangible asset for accounting purposes
Synonyms
Example Sentences
She has goodwill toward all her coworkers. They allowed him to keep the extra money as a gesture of goodwill.
Recent Examples on the Web While the fight plays out in the public eye, tenants are hotel-hopping or relying on the goodwill of friends. 
Globe Staff, BostonGlobe.com, 10 July 2022 Riding high on goodwill from The Favourite, The Crown, and The Father, the British star has risen to the ranks of the Hollywood elite in just a few short years. Joey Nolfi, EW.com, 1 Sep. 2021 But adding a swimming pool to cool down on hot days makes the experience more enjoyable for customers, which adds to their goodwill and loyalty towards the brand. Blake Morgan, Forbes, 3 Aug. 2022 On the strength of goodwill that first year, Flashback was soon pulling Sam Raimi, George Romero and John Carpenter. Christopher Borrelli, Chicago Tribune, 6 July 2022 But there’s room to grow, and Taiwan made a goodwill overture with its recent removal of barriers to U.S. beef and pork. The Editorial Board, WSJ, 5 Aug. 2022 James Gunn’s Guardians 2 arrived with arguably more single-franchise goodwill than any previous MCU sequel. Scott Mendelson, Forbes, 10 July 2022 Hemsworth remains almost absurdly well-suited to the title role, a golden-god himbo with crack comic timing and a seemingly bottomless well of Aussie goodwill. Leah Greenblatt, EW.com, 8 July 2022 Part weapon, part smoking pipe, the artifact served largely as a symbolic gesture of Standing Bear’s goodwill. Jane Recker, Smithsonian Magazine, 7 July 2022 See More
Globe Staff, BostonGlobe.com, 10 July 2022 Riding high on goodwill from The Favourite, The Crown, and The Father, the British star has risen to the ranks of the Hollywood elite in just a few short years. Joey Nolfi, EW.com, 1 Sep. 2021 But adding a swimming pool to cool down on hot days makes the experience more enjoyable for customers, which adds to their goodwill and loyalty towards the brand. Blake Morgan, Forbes, 3 Aug. 2022 On the strength of goodwill that first year, Flashback was soon pulling Sam Raimi, George Romero and John Carpenter. Christopher Borrelli, Chicago Tribune, 6 July 2022 But there’s room to grow, and Taiwan made a goodwill overture with its recent removal of barriers to U.S. beef and pork. The Editorial Board, WSJ, 5 Aug. 2022 James Gunn’s Guardians 2 arrived with arguably more single-franchise goodwill than any previous MCU sequel. Scott Mendelson, Forbes, 10 July 2022 Hemsworth remains almost absurdly well-suited to the title role, a golden-god himbo with crack comic timing and a seemingly bottomless well of Aussie goodwill. Leah Greenblatt, EW.com, 8 July 2022 Part weapon, part smoking pipe, the artifact served largely as a symbolic gesture of Standing Bear’s goodwill. Jane Recker, Smithsonian Magazine, 7 July 2022 See More Word History
First Known Use
before the 12th century, in the meaning defined at sense 1a
Time Traveler
The first known use of goodwill was before the 12th century Phrases Containing goodwill
noun
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