: a public image, reputation, or identity conceived of as something to be marketed or promoted
Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood … Elizabeth McNeil et al.
The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter … Daniel Lyons
Noun What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater Verb They no longer brand their cattle. The exact words my father spoke on my graduation day are branded in my memory. See More
Recent Examples on the Web
Noun
The brand, which specializes in chic minimalist ready-to-wear, was born in 2011 behind the designer Nellie Partow. Laura Jackson, Vogue, 8 Sep. 2022 This brand delivered on both and is regularly spotted on trendsetting celebs. Staff Author Published, Peoplemag, 7 Sep. 2022 The launch of Gigi Hadid’s knitwear brand, Guest in Residence, was light on pullovers, heavy on partywear. Alice Newbold, Glamour, 7 Sep. 2022 But this brand of conservative politics—while garnering substantial support, especially from midsize-business owners and prosperous suburbanites, as well as southerners—failed to gain enough traction to win national elections in the ’50s and ’60s. Kim Phillips-fein, The Atlantic, 6 Sep. 2022 The label introduced a new, experimental sub-brand called Corneliani Circle for the fall/winter 2020 season, just before the pandemic struck. Aleks Cvetkovic, Robb Report, 4 Sep. 2022 Celebrity interest in tequila has skyrocketed since the 2017 sale of Casamigos tequila, a brand co-founded by George Clooney, for a deal valued at as much as $1 billion to international spirts company Diageo. Mike Snider, USA TODAY, 3 Sep. 2022 Their adventures in the series will be brand new – something that might turn off diehard Tolkienites but excite those curious to explore new corners of his wide, wondrous world. Scottie Andrew, CNN, 2 Sep. 2022 Her appointment came after years of turmoil at the brand, which faced a 2019 lawsuit alleging discrimination for its women-only ethos. Ella Ceron, BostonGlobe.com, 31 Aug. 2022
Verb
Liberals will try to brand this position as bigotry. Harold Maass, The Week, 26 June 2022 Public safety has become a central theme for Republicans, who are trying to brand Democrats as failures in addressing that issue in the upcoming election. Jeremy Gorner, chicagotribune.com, 2 Jan. 2022 Sponsorship will co-brand your business with that event and, in most cases, improve your business's reputation. Steve Strauss, USA TODAY, 4 Aug. 2022 By permitting automakers the latitude to brand their alerts, the N.H.T.S.A. rules have created a new design form: acoustic automobile styling. John Seabrook, The New Yorker, 1 Aug. 2022 Post comments, articles and videos that can brand you as a thought leader in your sector. Jack Kelly, Forbes, 15 June 2022 This seems to be a new marketing scheme -- whine about being canceled, turn yourself into a victim and re-brand yourself as a champion for freedom. Clay Cane, CNN, 11 Oct. 2021 In response, Pistorius complained that his opponent’s blades were unfairly long, prompting some critics to brand him a sore loser.Fox News, 8 July 2022 During a half-dozen pre-flight briefings, the astronauts and officials with Axiom have struggled on how to brand their experience. Eric Berger, Ars Technica, 8 Apr. 2022 See More
Word History
Etymology
Noun
Middle English, torch, sword, from Old English; akin to Old English bærnan to burn
First Known Use
Noun
before the 12th century, in the meaning defined at sense 1a