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pivot

1 of 3

noun

piv·​ot ˈpi-vət How to pronounce pivot (audio)
plural pivots
1
: a shaft or pin on which something turns
2
a
: a person, thing, or factor having a major or central role, function, or effect
b
: a key player or position
specifically : an offensive position of a basketball player standing usually with back to the basket to relay passes, shoot, or provide a screen for teammates
3
: the action of pivoting
especially : the action in basketball of stepping with one foot while keeping the other foot at its point of contact with the floor
4
: a usually marked change
The idea of allowing a [marijuana] dispensary in the city is a pivot from the stance previously held by the council, which voted in early 2018 to ban sales in the city. Katie Sobko
especially : an adjustment or modification made (as to a product, service, or strategy) in order to adapt or improve
A global pandemic strikes a business. The adaptable owner assesses the situation, predicts the future, and starts their pivot. Jodie Cook
The company even redesigned its logo to look more like an electrical plug to emphasize its pivot to battery-powered vehicles. Andrew J. Hawkins
The debate around the use of tools to track employee productivity has grown since the pivot to remote work in 2020. Owen Hughes
The pivot to virtual learning impacted income and occupancy rates of hotels at colleges … Melissa Angell

pivot

2 of 3

adjective

1
: turning on or as if on a pivot
2

pivot

3 of 3

verb

pivoted; pivoting; pivots

intransitive verb

1
: to turn on or as if on a pivot
a TV stand that pivots
She pivoted on her heel and stalked out of the room.
(figurative) The plot pivots on the discovery that Emily, who had for years been presumed dead, is found alive. Debi Enker and Melinda Houston
2
: to adapt or improve by adjusting or modifying something (such as a product, service, or strategy)
In my first product business, I didn't know when to pivot and lost everything as a result. When your output (money) exceeds your input, or you can't afford to pay yourself, it's time to pivot. India Gary-Martin
Restauranteur Jordan Rulloda has been grinding through this pandemic. … Rulloda says he and his small team have pivoted the best they can. Lyndsay Morrison
The city famed for steel mills that powered America's industrial rise has steadily pivoted toward technology and health care … Jonathan Lemire et al.

transitive verb

1
: to provide with, mount on, or attach by a pivot
a pivoted mechanism
2
: to cause to pivot
pivoted the camera
3
: to adapt or improve by adjusting or modifying (something, such as a product, service, or strategy)
Pharmacies have pivoted their businesses to meet the demands of mass vaccination services … Nick Thayer
… many organizations have pivoted their operations by taking services online to adapt to current conditions and strengthen business resiliency. Desmond Nair
… sales departments have pivoted the way they're restaffing and handling sales meetings—rather than putting 100 workers back out in the field, they're deploying their teams in strategic ways and outsourcing sales until they hire again. Zeenath Kuraisha
pivotable adjective

Did you know?

Pivot is a French borrowing that slowly evolved grammatically in the English language. It began as a noun in the 14th century designating a shaft or pin on which something turns ("The chair turns on a pivot"). Later it was applied to any central person or thing around which action revolves. The noun then came to denote the action of turning about, oscillating, or balancing on or as if on a point ("the pivot of the golfer's body"; "a pivot in advertising strategy"). Adjectival use followed, always functioning as a synonym of the derivative pivotal describing things that are the pivot, that are vitally important or critical ("a pivot decision"). The word evolved yet again in the 19th century to become a verb indicating the act of turning, literally and figuratively, about a point ("The player pivoted and passed the ball"; "The plot pivots on revenge"). In wider extended use, it can imply a change of direction ("The company pivoted towards marketing remote learning tools and resources").

Example Sentences

Noun an issue that is the real pivot of the controversy Verb The dancers pivoted on their toes and changed direction. The door hinge pivots around the pin. The quarterback pivoted and threw the ball to the running back.
Recent Examples on the Web
Noun
This status quo was disrupted by the onset of Covid-19, which saw the shop pivot to virtual trunk shows. Eric Twardzik, Robb Report, 13 Sep. 2022 That’s why the Camblin family ranch in Craig in northwest Colorado plans to flood irrigate once a decade, despite recently upgrading to an expensive, water-conserving pivot irrigation system. The Salt Lake Tribune, 12 Sep. 2022 The ever-pragmatic Selsky, momentarily wrong-footed by Irina’s rally speech calling for the boy’s release, manages a horrifying but impressively quick-thinking onstage pivot to broader, more toxic fearmongering and anti-Roma sentiment. Jessica Kiang, Variety, 10 Sep. 2022 An energy price shock and central bank pivot to fight inflation in Europe has further dampened investor sentiment. Nicole Goodkind, CNN, 9 Sep. 2022 Each onboarding cohort has historically received access to its own Slack group, but how that channel is being used has also changed after the company’s virtual-first pivot. Aman Kidwai, Fortune, 31 Aug. 2022 Biden’s national security adviser, Sullivan, stressed to me that the president’s plan was no mere reboot of Obama’s pivot. Michael Schuman, The Atlantic, 29 Aug. 2022 Any such further pivot for Third Avenue would require further support from the full board. Paul Sisson, San Diego Union-Tribune, 29 Aug. 2022 The long crevice opening, paired with up to 200 degrees of pivot angle, allows the Black+Decker Pivot to get into typically unaccessible places. Collin Morgan And Jon Langston, Car and Driver, 26 Aug. 2022
Adjective
Kessie will provide back up to aging veteran captain Sergio Busquets in the pivot role moving forward, in an area of the pitch which Frenkie de Jong has acknowledged is his favorite. Tom Sanderson, Forbes, 4 July 2022 This is kind of a pivot moment for you when people will see your work and likely start calling you to shoot things. Nicole Phelps, Vogue, 30 June 2022 The 2010 midterms, two years after former President Barack Obama was elected, were a pivot point for control of statehouses across the country. David A. Lieb, Anchorage Daily News, 3 July 2022 For her and Ukraine’s other young people, February 24, 2022, marks a pivot point—life will always be divided into a period before that day, when Vladimir Putin’s forces crossed into Ukraine, and after. Anna Nemtsova, The Atlantic, 10 June 2022 The one-year milepost, historically, is a pivot point for presidents, the natural transition from fighting to enact their agenda to selling it to voters ahead of the November midterm elections. Los Angeles Times, 19 Jan. 2022 Outbreaks of infectious disease — the bubonic plague, smallpox, cholera, the Spanish flu, AIDS — have been pivot points in human history. William Falk, The Week, 23 Oct. 2021 In midfield, captain Sergio Busquets provides pivot support to Gavi and Frenkie de Jong while a front line is former by Ferran Torres, Pierre-Emerick Aubameyang and Adama Traore. Tom Sanderson, Forbes, 13 Mar. 2022 What happened in the fifties with the Actors Studio with Elia Kazan and Tennessee Williams is a pivot point in the history of performance. Brent Lang, Variety, 10 Mar. 2022
Verb
Exhibiting art, online and in person Like everyone, including other arts organizations, UDAM has had to pivot during the COVID-19 pandemic. Palak Jayswal, The Salt Lake Tribune, 15 Sep. 2022 And while your mantra should be ‘plan, plan, plan,’ be prepared to pivot. Emily Heil, Washington Post, 14 Sep. 2022 As these now-legacy companies scramble to cut costs and boost subscriptions to please stockholders, the indie film industrial complex has once again been forced to pivot. Matt Donnelly, Variety, 10 Sep. 2022 Soul & Smoke started as a more approachable catering option, but the pandemic forced the two to pivot fast and transform their barbecue side hustle into a full-time gig. Nick Kindelsperger, Chicago Tribune, 5 Sep. 2022 Isaia has moved quickly to pivot its in-house production, supplementing flamboyant suiting with casual sportswear and all the pieces a man needs to dress down his suits and sport coats. Aleks Cvetkovic, Robb Report, 4 Sep. 2022 Decelerate and pivot in front of the cone and accelerate again to the next cone. Jen Murphy, WSJ, 3 Sep. 2022 Researchers like Post, however, are hopeful that understanding the origins of these overdoses early on will give public health advocates an advantage to pivot quickly and implement strategies that could save lives. Gretchen Cuda Kroen, cleveland, 29 Aug. 2022 Difficulties in the Market Despite Walmart and Target's growth, here are a few forces causing these retailers to pivot quickly in this still uncertain time. Q.ai - Powering A Personal Wealth Movement, Forbes, 26 Aug. 2022 See More

Word History

Etymology

Noun

French

First Known Use

Noun

14th century, in the meaning defined at sense 1

Adjective

1796, in the meaning defined at sense 1

Verb

1841, in the meaning defined at intransitive sense

Time Traveler
The first known use of pivot was in the 14th century

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