direct

command, order, bid, enjoin, direct, instruct, charge mean to issue orders.

command and order imply authority and usually some degree of formality and impersonality.

command stresses official exercise of authority.

order may suggest peremptory or arbitrary exercise.

bid suggests giving orders peremptorily (as to children or servants).

enjoin implies giving an order or direction authoritatively and urgently and often with admonition or solicitude.

direct and instruct both connote expectation of obedience and usually concern specific points of procedure or method, instruct sometimes implying greater explicitness or formality.

charge adds to enjoin an implication of imposing as a duty or responsibility.

conduct, manage, control, direct mean to use one's powers to lead, guide, or dominate.

conduct implies taking responsibility for the acts and achievements of a group.

manage implies direct handling and manipulating or maneuvering toward a desired result.

control implies a regulating or restraining in order to keep within bounds or on a course.

direct implies constant guiding and regulating so as to achieve smooth operation.