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banner

1 of 3

noun

ban·​ner ˈba-nər How to pronounce banner (audio)
1
a
: a piece of cloth attached by one edge to a staff and used by a leader (such as a monarch or feudal lord) as a standard (see standard entry 1 sense 1)
b
: flag entry 2 sense 1
our nation's beloved banner
c
: an ensign displaying a distinctive or symbolic device or legend (see legend sense 2a)
especially : one presented as an award of honor or distinction
2
: a headline in large type running across a newspaper page
The banner read "Kennedy Wins."
3
: a strip of cloth on which a sign is painted
welcome banners stretched across the street
4
: a name, slogan, or goal associated with a particular group or ideology
the new banner is "community control" F. M. Hechinger
often used with under
every new administration arrives … under the banner of change John Cogley
5
or or : an advertisement graphic (see graphic entry 2 sense 2b) that runs usually across the top of a World Wide Web page
6
or : the upper, large, often lobed petal of a papilionaceous flower (as of a pea or bean plant) : standard sense 8a, vexillum sense 3
The uppermost petal is the largest, and, since it is something like a flag, is sometimes called the banner. John Nelson
compare keel sense 2b, wing sense 2e(2)

banner

2 of 3

verb

bannered; bannering; banners

transitive verb

1
: to furnish with a banner
a bannered storefront
2
journalism : to print (a news story) under a headline in large type usually on the front page
News of the defeat was bannered in newspapers throughout the country.

banner

3 of 3

adjective

1
: prominent in support of a political party
a banner Democratic county
2
: distinguished from all others especially in excellence
a banner year for business

Example Sentences

Noun A banner was hung over the street advertising the local theater production. Banners were carried by members of each group marching in the parade. Adjective It was a banner year for the sales department. The team had a banner season last year.
Recent Examples on the Web
Noun
Despite many people's best efforts to deny the validity of the Astros 2017 World Series title, the trophy still sits in Houston's front office, the banner is still in the rafters, the rings are still on the players' fingers. Matthew Kitchen, Chron, 24 Aug. 2022 Emmer then ran for governor in the Tea Party banner year of 2010, securing support from the likes of Sarah Palin. Patrick Caldwell, The New Republic, 16 Aug. 2022 It was first put in development in Hollywood by Tom Cruise and Paula Wagner through their Cruise/Wagner banner via the shingle’s deal with Paramount, but the option lapsed in 2004. Joe Otterson, Variety, 4 Aug. 2022 In the purple light, the banner was ethereal and simple — the logo of their group, a peace sign and the words NO WAR. New York Times, 30 Mar. 2022 Could another banner be in sight, no matter how remote the odds? Josh Peter, USA TODAY, 25 Mar. 2022 But the banner next to it -- honoring the school’s Sweet 16 appearances, including last season’s -- was a reminder of the larger task at hand for the Crimson Tide. Mike Rodak | Mrodak@al.com, al, 15 Mar. 2022 Each banner will be in honor of a specific serviceperson with Independence ties and will include their name, branch of service and photo. Carol Kovach, cleveland, 15 Feb. 2022 Kids can add their handprints to a banner for Ukrainian children currently in exile in Poland. Lauren Daley, BostonGlobe.com, 25 Aug. 2022
Verb
Don’t Look Up and an executive producer on HBO’s Winning Time, is one of the originators of the idea and is producing via his Hyperobject Industries banner along with the company’s Todd Schulman. Borys Kit, The Hollywood Reporter, 22 June 2022 Thue noted that a licensing subcommittee had already voted in favor of granting The Pearl its license — and the commission decided that walk-in traffic and social media were an acceptable substitute for a sign or banner out front. Stefene Russell, The Salt Lake Tribune, 23 Feb. 2022 Lawrence will executive produce under his Doozer Productions banner along with Jeff Ingold. Joe Otterson, Variety, 13 Oct. 2021 Back at Harry’s, half a dozen Proud Boys marched with a white Black Lives Matter banner down 11th Street toward the churning crowd. Washington Post, 14 Dec. 2020 Yes, there will be ads in the apps, and banner ads as well, but in a briefing, Google declined to state what type of companies will be advertising on the platform or to even cite product categories. Jefferson Graham, USA TODAY, 31 Aug. 2020 Suspects surface: Why not the nearest neighbor, Trump sign bannering his yard, who once groped Jacy and hopes to buy Lincoln’s property? Mameve Medwed, BostonGlobe.com, 25 July 2019 Before a cheering crowd of Cuban-Americans in Miami last June, Trump bannered his harder line on Cuba. Anthony Faiola, Washington Post, 11 May 2018 Class 6A state champion Pope banners the top 10 after defeating No. Craig Sager Jr., ajc, 6 June 2017
Adjective
Investment banking still holds appeal, especially after a banner fourth quarter. Rochelle Toplensky, WSJ, 3 Mar. 2020 The ’70s weren’t exactly banner days for newsroom diversity. Heidi Stevens, chicagotribune.com, 18 Apr. 2018 See More

Word History

Etymology

Noun

Middle English baner, banere, borrowed from Anglo-French baner, banere, baniere (also continental Old French), probably from ban "summon to arms by a king or lord" + -iere -er entry 2 — more at ban entry 2

Note: The assumption behind this etymology is that the word may have originally denoted the place where the men called to arms assembled, then the flag or pennant that marked that place. The alternative hypothesis that sees it as ultimately deriving from Gothic bandwa "sign" (see band entry 3) seems less likely. For the relation between this word and Old Occitan bandiera, see the etymology and note at banderole.

Verb

derivative of banner entry 1

Adjective

from attributive use of banner entry 1

First Known Use

Noun

13th century, in the meaning defined at sense 1a

Verb

1807, in the meaning defined at sense 1

Adjective

1840, in the meaning defined at sense 1

Time Traveler
The first known use of banner was in the 13th century

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