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slogan

noun

slo·​gan ˈslō-gən How to pronounce slogan (audio)
1
a
: a war cry especially of a Scottish clan
b
: a word or phrase used to express a characteristic position or stand or a goal to be achieved
2
: a brief attention-getting phrase used in advertising or promotion

Example Sentences

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
Recent Examples on the Web Many users saw the slogan as an excuse to ignore the progressive activists who thrived on the platform and formed part of the Democratic Party’s base. WIRED, 8 Sep. 2022 It’s not just a slogan for Peltola, who grew up commercial fishing and before launching her campaign worked as the director of the Kuskokwim River Inter-Tribal Fish Commission, focusing on protecting subsistence fishing and food security. Nathaniel Herz, Anchorage Daily News, 3 Sep. 2022 Cal Jillson, professor of political science at Southern Methodist University, said the slogan is likely another attempt to repurpose liberals' derogatory labels for right-wingers as badges of honor for conservatives. Michael Murney, Chron, 8 Aug. 2022 Actually, the MuleSoft Connect slogan is ‘automate anything, empower everyone’... Adrian Bridgwater, Forbes, 29 June 2022 Here on the cusp of his eightieth birthday, Biden undoubtedly remembered that line as a Richard Nixon reelection slogan from 1972. Walter Shapiro, The New Republic, 29 Aug. 2022 All too often, however, the latest slogan is taken to unhelpful extremes. Jeff Williams, Forbes, 26 Aug. 2022 Critics turned the segment into a meme, a mocking antiwar slogan designed to echo a famous sticker celebrating Russia’s World War II victory. New York Times, 21 Aug. 2022 Kaftans, ironic slogan T-shirts, and withering stares at the ready: The White Lotus is returning to screens with its splashy second installment—and Jennifer Coolidge’s delightfully spacey heiress Tanya McQuoid will be center stage. Radhika Seth, Vogue, 4 Aug. 2022 See More

Word History

Etymology

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

First Known Use

1513, in the meaning defined at sense 1a

Time Traveler
The first known use of slogan was in 1513

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