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puffery
noun
puff·ery ˈpə-f(ə-)rē 
: exaggerated commendation especially for promotional purposes : hype
Example Sentences
the newspaper's local stories are often thinly disguised puffery for area businesses
Recent Examples on the Web The nearly 500 pages that follow are rife with this kind of self-congratulatory puffery. 
Peter Bergen, CNN, 29 Aug. 2022 The fact of multiple Lakers executives among the producers means there’s inevitably going to be a bit of puffery here, but the fact of the Showtime era bringing entertainment value to sports can sometimes seem fairly overstated. Daniel D'addario, Variety, 12 Aug. 2022 This attitude puts the pomp and puffery of premium economy into sharp relief. Mac Schwerin, The Atlantic, 29 May 2022 As for hog-tying Whitmer, that was puffery, the defense lawyer claimed. Tresa Baldas, Detroit Free Press, 5 Apr. 2022 Chutkow also touched on the defense's claims that this case was all about puffery, big talkers engaged in tough talk and blowing off steam. Tresa Baldas, Detroit Free Press, 6 Apr. 2022 People can smell fake gratitude and ego puffery a mile away. Amy Blaschka, Forbes, 7 May 2022 The defense has argued that the defendants were merely blowing off steam, and that they were engaged in puffery and tough talk, with no real plan to harm anyone. Arpan Lobo, Detroit Free Press, 30 Mar. 2022 The defense says this was all puffery, wanna-be military guys who talked a big game and tried to impress one another. Arpan Lobo, Detroit Free Press, 10 Mar. 2022 See More
Peter Bergen, CNN, 29 Aug. 2022 The fact of multiple Lakers executives among the producers means there’s inevitably going to be a bit of puffery here, but the fact of the Showtime era bringing entertainment value to sports can sometimes seem fairly overstated. Daniel D'addario, Variety, 12 Aug. 2022 This attitude puts the pomp and puffery of premium economy into sharp relief. Mac Schwerin, The Atlantic, 29 May 2022 As for hog-tying Whitmer, that was puffery, the defense lawyer claimed. Tresa Baldas, Detroit Free Press, 5 Apr. 2022 Chutkow also touched on the defense's claims that this case was all about puffery, big talkers engaged in tough talk and blowing off steam. Tresa Baldas, Detroit Free Press, 6 Apr. 2022 People can smell fake gratitude and ego puffery a mile away. Amy Blaschka, Forbes, 7 May 2022 The defense has argued that the defendants were merely blowing off steam, and that they were engaged in puffery and tough talk, with no real plan to harm anyone. Arpan Lobo, Detroit Free Press, 30 Mar. 2022 The defense says this was all puffery, wanna-be military guys who talked a big game and tried to impress one another. Arpan Lobo, Detroit Free Press, 10 Mar. 2022 See More Word History
First Known Use
1731, in the meaning defined above
Time Traveler
The first known use of puffery was in 1731 👨🏻🏫 Mr. Ng 韋氏詞典 📚 – mw.mister5️⃣.net
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