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focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Example Sentences

Recent Examples on the Web Chief Executive Martin Waters said the focus group was part of a broader effort to keep track of how consumers think about Victoria’s Secret. Khadeeja Safdar, WSJ, 13 Aug. 2022 The group created a shade of purple for the bridge based on his and the focus group's input. Haadiza Ogwude, The Enquirer, 9 Aug. 2022 Overall, the focus group was frustrated with the amount of time spent on attacks. NBC News, 26 Apr. 2022 When asked to pick two images that portrayed the brand, the focus group of roughly 28 women, aged 18 to 40, consistently selected photos of Hailey Bieber, another Victoria’s Secret model, in leopard and shiny strap lingerie, the documents show. Khadeeja Safdar, WSJ, 13 Aug. 2022 This information becomes a vital focus group tool to validate the model’s effectiveness. Expert Panel®, Forbes, 15 Sep. 2021 Bryan Bennett, senior director of polling and analytics for Navigator Research, told USA TODAY the focus group’s pessimism on the economy is in line with past surveys the group has conducted. Amy Nakamura, USA TODAY, 20 Apr. 2022 Harvey liked the movie but wanted a market research focus group screening to test the audience reaction. Seija Rankin, The Hollywood Reporter, 12 July 2022 But as voters have said in polls, focus group and interviews, many don’t feel safe. David Lautersenior Editor, Los Angeles Times, 10 June 2022 See More

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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