: a persistent or recurring problem (as with a product or service) that frequently inconveniences or annoys customers
When you're in an established market, you have an established customer; their needs and pain points are clearly laid out on your competitors' review sites. Billy Polson
Customer service, which has been a pain point of bigger banks for years, is also improving in that it's getting faster and requires little from you. Chris Welch
broadly: something that is a recurring source of trouble, annoyance, or distress
Meanwhile, ironing is a pain point with her boyfriend because she loves the look of a crisply pressed men's shirt. "He never irons his shirts and it drives me crazy," she [Elyse Moody] says. Jura Konicus