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hard sell

noun

: aggressive high-pressure salesmanship compare soft sell

Example Sentences

Such an expensive project will be a hard sell during these slow economic times.
Recent Examples on the Web Casting Titus Welliver in Titans was not a hard sell. Christian Holub, EW.com, 11 Sep. 2022 The Fourth is subtle, smart, craftsmanly — a hard sell alongside its hummable, heaven-shaking siblings. Hannah Edgar, Chicago Tribune, 6 May 2022 The series incorporates two-dimensional cartoons and stop-motion puppetry into its live-action filmmaking, and the result is a surreal and provocative comedy—a mix that can be a hard sell—about realizing your place in society. Shirley Li, The Atlantic, 28 Aug. 2022 As school board races have become increasingly politicized, finding citizens to run for the time-consuming, low-paying position can often be a hard sell, especially in smaller communities. Jill Tucker, San Francisco Chronicle, 12 Aug. 2022 The One was a hard sell, according to agents who toured the property. Katherine Clarke, WSJ, 28 July 2022 Founded in 2018, Ampere is at its very early stages and might be a hard sell in the public markets. oregonlive, 11 Apr. 2022 Lifting the indoor mask mandate in schools may be a hard sell in the District right now. Washington Post, 1 Mar. 2022 Vrabel’s former coach, Bill Belichick, sounds like a hard sell for either of the ideas that could come up for a vote on Tuesday. Jarrett Bell, USA TODAY, 28 Mar. 2022 See More

Word History

First Known Use

1945, in the meaning defined above

Time Traveler
The first known use of hard sell was in 1945

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