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churn

1 of 2

noun

ˈchərn How to pronounce churn (audio)
plural churns
1
: a container in which cream is stirred or shaken to make butter
2
: a regular, quantifiable process or rate of change that occurs in a business over a period of time as existing customers are lost and new customers are added
The biggest problem they face is churn. Wireless providers lose an average of about 30% of their customers a year to competitors. Brian O'Reilly
also : a similar process or rate of change involving loss and addition of employees, companies, etc.
The resulting employment churn—the average job tenure is now two years, and today's typical 32-year-old has held nine different jobs—means more risks as well as more opportunities to discover new paths. Jamais Cascio

churn

2 of 2

verb

churned; churning; churns

transitive verb

1
: to agitate (milk or cream) in a churn in order to make butter
The farmer churns his cream every day.
2
a
: to stir or agitate violently
an old stern-wheeler churning the muddy river
larger particles pound and churn the Moon's surface E. M. Shoemaker
b
: to make (something, such as foam) by so doing
3
of a stockbroker or brokerage : to make (the account of a client) excessively active by frequent purchases and sales primarily in order to generate commissions
unscrupulous brokers may churn an account, trading frequently to generate high commissions Mary Rowland

intransitive verb

1
: to work a churn (as in making butter)
2
a
: to produce, proceed with, or experience violent motion or agitation
her stomach was churning
churning legs
b
: to proceed by or as if by means of rotating members (such as wheels or propellers)
boats churning across the harbor

Synonyms

Verb

Example Sentences

Verb The motorboats churned the water. The water churned all around us. The wheels began to slowly churn. He showed them how to churn butter.
Recent Examples on the Web
Noun
Virtual care companies face increasing churn as telehealth visits sink below their pandemic-era peak, forcing them to cut back on staff and services or enter into bold new business agreements expanding their geographic reach. Mohana Ravindranath, STAT, 1 Sep. 2022 The Ravens’ roster churn leaves Odafe Oweh and Justin Houston as the team’s only two healthy outside linebackers, though reinforcements are expected. Jonas Shaffer, Baltimore Sun, 30 Aug. 2022 Sustaining a skilled workforce prevents losses in efficiency due to employee churn and reduces costs associated with new hires. Si Katara, Forbes, 18 Aug. 2022 Pescatore sees churn as part of the streaming business amid various competing services and consumers keeping an eye on their wallets. Georg Szalai, The Hollywood Reporter, 18 Aug. 2022 Saylor’s emotional, mercurial style ignites heavy churn in the c-suite, hindering MicroStrategy’s growth. Shawn Tully, Fortune, 3 Aug. 2022 Coupled with a similar number of outgoing players, Indiana’s roster has spent this winter, spring and summer navigating significant roster churn. Zach Osterman, The Indianapolis Star, 1 Aug. 2022 The fully-bearded Band of Horses followed by energizing the soft psychedelia of the Flaming Lips with a charging gallop and bright anthemic churn. Marc Hirsh, BostonGlobe.com, 30 July 2022 Another huge driver of variance in productivity numbers is employment churn. Steven Dudash, Forbes, 19 May 2022
Verb
Although virus-fighting antibodies naturally drop over time, memory B cells kick into action and churn them out on demand when a virus intrudes. Carolyn Y. Johnson, Anchorage Daily News, 23 Aug. 2022 As the rumor mill continues to churn speculation on a possible Phoenix Suns trade for Kevin Durant, the Suns have made four roster transactions after free agency began Thursday. Dana Scott, The Arizona Republic, 2 July 2022 Yet on Twitter, which has prompted plenty of criticism for turning a blind eye to misinformation, the conspiracy theories churn anew, regardless of which side of the aisle is promoting them. Ej Dickson, Rolling Stone, 15 July 2022 In another example, employees would churn butter right in front of guests, talking about Blue Hill Farm and its cows. Tori Latham, Robb Report, 7 July 2022 And without marketing, sales lead time could lengthen drastically, leading to burnout and churn of your sales staff. Azadeh Williams, Forbes, 29 June 2022 There’s a wide mixing spatula and powerful motor to churn enough ice cream for a crowd in about 40 minutes. Rachel Klein, Popular Mechanics, 3 June 2022 The question will be how long the rival tour can maintain sustainability, and whether that will be enough to seriously churn the sport’s customarily calm and lucrative waters. New York Times, 11 May 2022 Poti had six tackles last season and should see a significant move up the depth chart due to churn at the position. oregonlive, 1 June 2022 See More

Word History

Etymology

Noun

Middle English chirne, cherne, going back to Old English cirm (erroneously for cirin or cirn), cyrin, going back to Germanic *kernō, kernōn (whence also Middle Dutch keerne, kerne "butter churn," Middle Low German kerne, karne, kirne, Old Norse kirna —in kirnuaskr "churn pail"), of uncertain origin

Verb

Middle English chyrnen, derivative of chirne, cherne churn entry 1

First Known Use

Noun

before the 12th century, in the meaning defined at sense 1

Verb

15th century, in the meaning defined at transitive sense 1

Time Traveler
The first known use of churn was before the 12th century

Phrases Containing churn

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