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direct marketing
noun
: marketing by means of direct communication with consumers (as through catalogs and telemarketing)
Example Sentences
Recent Examples on the Web Companies, especially those that rely on traditional marketing techniques of billboard ads and direct marketing, can benefit from agile content marketing to attract like-minded customers and build a loyal community of customers. 
Carl Hung, Forbes, 1 June 2022 Boston Globe Media is closing down its direct marketing unit, saying the business is losing money amid rising costs and the ongoing shift by advertisers to digital media. Globe Staff, BostonGlobe.com, 26 May 2022 In direct marketing, KPIs tell you if a marketing campaign was successful. Erin Weaver, Forbes, 2 June 2022 The Globe entered the direct marketing business in 1991 with the acquisition of a company called Good News. Globe Staff, BostonGlobe.com, 26 May 2022 Roberts is a current trustee and vice president of direct marketing at OneTouchPoint. Alex Groth, Milwaukee Journal Sentinel, 5 Apr. 2022 When used in the right context for CPG brands — food and recipe content — contextual advertising can be highly effective, potentially even more so than using first-party data for direct marketing or retargeting. Yuni Sameshima, Forbes, 6 July 2021 Featuring home decor, soaps, candles, sweets, jewelry and direct marketing vendors. Luann Gibbs, The Enquirer, 27 Mar. 2022 The buyer journey has evolved, as lead generation models such as direct marketing and events show diminishing returns. Will Van Der Sanden, Forbes, 5 Nov. 2021 See More
Carl Hung, Forbes, 1 June 2022 Boston Globe Media is closing down its direct marketing unit, saying the business is losing money amid rising costs and the ongoing shift by advertisers to digital media. Globe Staff, BostonGlobe.com, 26 May 2022 In direct marketing, KPIs tell you if a marketing campaign was successful. Erin Weaver, Forbes, 2 June 2022 The Globe entered the direct marketing business in 1991 with the acquisition of a company called Good News. Globe Staff, BostonGlobe.com, 26 May 2022 Roberts is a current trustee and vice president of direct marketing at OneTouchPoint. Alex Groth, Milwaukee Journal Sentinel, 5 Apr. 2022 When used in the right context for CPG brands — food and recipe content — contextual advertising can be highly effective, potentially even more so than using first-party data for direct marketing or retargeting. Yuni Sameshima, Forbes, 6 July 2021 Featuring home decor, soaps, candles, sweets, jewelry and direct marketing vendors. Luann Gibbs, The Enquirer, 27 Mar. 2022 The buyer journey has evolved, as lead generation models such as direct marketing and events show diminishing returns. Will Van Der Sanden, Forbes, 5 Nov. 2021 See More Word History
First Known Use
1961, in the meaning defined above
Time Traveler
The first known use of direct marketing was in 1961 👨🏻🏫 Mr. Ng 韋氏詞典 📚 – mw.mister5️⃣.net
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