Recent Examples on the WebThere was never any illusion that there was an infinite market and infinite TAM, total addressable market. Georg Szalai, The Hollywood Reporter, 25 Aug. 2022 According to the Association of Japanese Animators, that adds up to a total addressable market of $25B worldwide in 2022 and growing fast. Rob Salkowitz, Forbes, 12 Aug. 2022 According to Intel’s estimates, the total addressable market for PCs is expected to shrink by 10% for this year. Michael Kan, PCMAG, 28 July 2022 For acquisitions, the number one strategic lens is the total addressable market. Phil Wahba, Fortune, 22 July 2022 The company said the addition of DRMetrix expands iSpot’s measurement of emerging formats for addressable advertising and enhances its ability to track rotating calls-to-actions, including website URLs, text messaging (SMS) and toll-free numbers. Todd Spangler, Variety, 11 Oct. 2021 Therefore, new targeting opportunities such as addressable advertising, connected TV and social media platforms such as Instagram and TikTok have emerged. Brad Adgate, Forbes, 7 Oct. 2021 The ad business has long dreamed about the growth of addressable advertising in traditional TV. Alexandra Bruell, WSJ, 17 June 2021 Now there is an addressable market, there is value for Google in creating a unified space for manufacturers, developers, and consumers, to work in. Ewan Spence, Forbes, 11 July 2022 See More