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BNC: 18498 COCA: 12796

gimmick

1 ENTRIES FOUND:
gimmick /ˈgɪmɪk/ noun
plural gimmicks
gimmick
/ˈgɪmɪk/
noun
plural gimmicks
Learner's definition of GIMMICK
[count] often disapproving
: a method or trick that is used to get people's attention or to sell something(爲引人注意或推銷而搞的)花招,把戲,噱頭

— gimmicky

/ˈgɪmɪki/ adjective [more gimmicky; most gimmicky]
BNC: 18498 COCA: 12796

gimmick

1 of 2

noun

gim·​mick ˈgi-mik How to pronounce gimmick (audio)
1
a
: a mechanical device for secretly and dishonestly controlling gambling apparatus
b
: an ingenious or novel mechanical device : gadget
2
a
: an important feature that is not immediately apparent : catch
… few readers would look for a gimmick in an advertisement featuring airline schedules, but few would fail to look for the fine print in an ad announcing New Low-Price Fares. Robert L. Heilbroner
b
: an ingenious and usually new scheme or angle
Even in professional careers, mere competence and craftsmanship is no substitute for a gimmick. James Poniewozik
c
: a trick or device used to attract business or attention
a marketing gimmick
gimmicky adjective

gimmick

2 of 2

verb

gimmicked; gimmicking; gimmicks

transitive verb

1
: to alter or influence by means of a gimmick
2
: to provide with a gimmick
often used with up

Example Sentences

Word History

BNC: 18498 COCA: 12796
gimmick

noun

ADJECTIVE | PHRASES ADJECTIVElatest, new最新的噱頭;新把戲a new gimmick to encourage people to spend more鼓動人們多花錢的新噱頭election, marketing, publicity, sales競選招數;營銷花招;宣傳手法;銷售噱頭The promise of lower taxation may have been just an election gimmick to gain votes.減稅的承諾或許只是爭取選票的一種手法。PHRASESjust a gimmick, nothing more than a gimmick, only a gimmick只不過是一種伎倆He dismissed the event as just a publicity gimmick.他不理會這件事,只當它是一種宣傳手法。

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